MiFit at JJB is a groundbreaking new gym model which combines state of the art technology with affordability, for the ultimate workout on a budget. Monthly membership is a staggeringly low £9.95 and there are no contracts, so members are not tied to a club for a minimum length of time.
With Britain in the grip of an obesity epidemic (experts claim that by 2050, 60% of the population could be obese*) and news of further impending economic gloom, a low cost gym could really help consumers watch the figures on the scales without harming the figures in their bank balance. Offering an impressive potential annual saving of over £250 per year**, MiFit at JJB is the ideal solution for consumers looking for a fitness regime that will fit into their fast-paced lifestyle whilst allowing them to balance both their budgets and well being.
The concept of MiFit at JJB is incredibly simple and totally unique - each member is issued with a personal Technogym key which provides them with entry to the gyms and acts as a means of creating personal workouts (with the assistance of the staff if needed), then a means of tracking and logging their progress. Alongside this state of the art fitness technology, all MiFit cardio equipment is of world class standard, supplied by Technogym, the official supplier to the Beijing Olympics.
The pioneering gyms, which will harness JJB’s existing expertise in fitness with a recognition that pools, saunas or wet rooms are not always on people’s wish lists, will be opening all over the UK over the next 12 months and will be positioned in private mezzanine levels above existing JJB stores, with usual gym opening hours***. The first MiFit at JJB opened in Cardiff this summer and has been hailed a complete success and exceeded all expectations. Further openings throughout the UK will be announced soon. For a free trial, log onto http://www.mifit.com.
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* According to The Forsight Report, 2008
** Based on the average gym membership being £372.00 a year (research by Sainsbury’s Bank)
*** MiFit at JJB gym opening hours:
Monday – Thursday 6:30am – 10:00pm
Friday 6:30am – 8:00pm
Saturday – Sunday 8:00am – 6:00pm
Bank Holidays 8:00am – 5:00pm
Editor’s notes:
• Currently throughout the UK, 21 per cent of men and 22 per cent of women are classified as clinically obese (Waqar Malik, Harley Medical Group, 2008)
• According to the government: "Tackling obesity is the most significant public and personal health challenge facing our society. The core of the problem is simple - we eat too much and we do too little exercise.” (Alan Johnson, 2008).
• £372 million has been pledged by the government to help people live healthier lives, with £75million earmarked for an advertising and marketing campaign to promote a healthy diet and exercise.
For further information please contact:
Suzie Myers / Helen Seed
Mere PR Tel: 0161 929 8700
Email: suzie@mere.co.uk / helen@mere.co.uk
