Edinburgh-based Bedlam Group has struck a pioneering promotional deal with Sony Pictures for the launch of Sylvester Stallone’s Rambo DVD which it predicts will double its £1.2 million turnover.
The deal will see Bedlam’s booking agency Nationwide Paintball, which operates 100 paintballing sites throughout the UK, offer a free voucher for 12 ‘mercenaries’ worth up to £180 with every copy of the Sylvester Stallone Rambo DVD.
The pioneering initiative marks the first time that a decal promo has appeared on the front cover of a DVD in the UK and follows the successful promotional tie-up between Nationwide Paintball and Sony Pictures to coincide with the UK theatrical launch of Rambo which saw Nationwide run a competition giving away eight pairs of tickets to the movie premiere in London.
With some 400,000 Rambo DVDs set for release on Monday 23rd June, Nationwide Paintball is gearing up for a deluge of Rambo-inspired movie-goers looking to re-enact scenes from the film in a fun and challenging paintball environment.
According to Roman Rock, MD of Nationwide Paintball, “Given its slogan – ‘Heroes never die, they just reload’ – the latest Rambo movie is the perfect match for a paintballing promo.
“In the film John Rambo (Stallone) has been leading a quiet life in Thailand until he is asked to ferry a group of missionaries into war-torn Burma. When they are captured, Rambo teams up with a rag tag regiment of mercenaries and heads back into the jungle on a rescue mission that will force him to return to the battlefield with explosively violent consequences.
“Our paintballing sites mirror the plot of the movie, giving guys up and down the country the chance to transform their wildest movie fantasies into reality, giving everyone a chance to play Rambo for the day!”
Furthermore, Nationwide Paintball is giving keen paintballers and movie-buffs a chance to win a 40” Sony TV, PS3 and Rambo on High Definition Blu-Ray Disc. All they have to do is text RAMBO followed by their name and email address to 63333 for a chance to win. Also up for grabs are 10 runners-up prizes of Rambo goody bags.
For further info log onto http://www.nationwidepaintball.co.uk/rambo/ or http://www.nationwidepaintball.co.uk/rambo/win-ps3/
Already hosting more than 20,000 players a year, Bedlam’s current turnover is £1.2 million and it anticipates a 40% growth in that figure over the next 12 months through significant investment and expansion of its facilities, offices and the recruitment of key staff members. Amongst various expansion strategies, Bedlam Paintball is currently creating a franchising model to grow the brand throughout the UK and into Europe.
ENDS
For further information please contact Roman Rock tel 08453 707571
Issued on behalf of Nationwide Paintball by Liquorice Media tel 0141 564 8058
Date July 2008
