The product was developed by Peter Sesay, a car safety expert and father of five, who recognised that child safety could be compromised by an incorrectly positioned shoulder strap of a seat belt. Autosafe received early fame by its appearance on the Dragon’s Den in 2006, when Peter Sesay secured private investment from both Duncan Valentine and Peter Jones, who greatly believed in the commercial and safety value of the product.
Today Kia Motors launches its one-of-a-kind promotion to reward expectant mums and dads. To support the launch of its new 'family friendly' car, parents who give birth to quintuplets will receive a new seven-seat Kia Carens absolutely free. The new compact multi-purpose vehicle seats seven people making it the perfect car of choice for a new brood.
