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Thursday cottage launch handy 110g-4oz size preserves range |
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Great for hampers, ideal for taste tests, perfect for farm shops, lighter for weaker hands.
THURSDAY COTTAGE preserves are now available in handy 110g/4oz jars, which are bigger than the established breakfast mini jars but not as bulky or as heavy as a full size 340g/12oz pot.
This comfortable 110g size will appeal to anyone packing a hamper or picnic basket, for stockist such as farm shops and small delis where shelf space is limited, and to consumers who want to taste test new flavours without having to purchase a full-size jar. The lower weight and smaller circumference of the 110g jars will also appeal to those with a weaker grip who might find it risky to lift a full size pot of jam.
THURSDAY COTTAGE, the rapidly growing handmade preserves brand, has launched this new handy 4oz range with four popular varieties, medium cut orange marmalade, raspberry jam, lemon curd with zest and brandy butter with Courvoisier™ cognac. The RSP is £1.25 for the marmalade, jam and curd and £1.45 for the wonderful brandy butter. Further varieties from the extensive THURSDAY COTTAGE range will be added continuously over the next 12 months.
"Our consumer research indicated that the market wants the alternative of the 110g jars and we are delighted with the reaction to the launch. THURSDAY COTTAGE now has a complete range of sizes to offer the retailer and consumer. Our traditional full size 340g range, including the diabetic products, is growing market share in leaps and bounds and the 28g and 42g mini breakfast range is really booming. The 110g jar fits perfectly for consumer appeal," says Donna Smith, Thursday Cottage sales manager.
THURSDAY COTTAGE is the fast growing brand of handmade marmalades, jams and curds created from 50 year old traditional recipes that are still cooked in small open pans, hand poured into fine glass jars and imbued with the pure flavours from only natural products. Our products are exclusively available from discerning retailers, food halls, delicatessens, farm shops and health food stores. We also make a range of diabetic preserves.
Please visit www.thursday-cottage.com for a full product listing. |
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